Category Archives: Theories

I dont know why, but i want it.

Posted on October 16, 2014 by briain

We all like to think that we are rational beings. We weigh up the pro’s and con’s of everyday decisions and take comfort in the fact that we make choices based on logic. Thats the mature thing to do, isnt … Continue reading →

Posted in Ads of the week, Theories | Leave a comment

NAB Honest Credit Cards

Posted on July 5, 2012 by briain

Advertiser: NAB (Australian Bank)  Uploaded: June 17 Viral Elements: Humour, Empathy To launch NAB’s “honest” credit cards, they have released this hidden camera styled ad where unsuspecting shoppers are ambushed with accolades having handed in a pair of “lost” sunglasses. One … Continue reading →

Posted in Ads of the week, Theories | Leave a comment

Made To Stick

Posted on November 26, 2011 by briain

Theory: “SUCCESs” What Is The Recipe For Success? …Its All About Making The Message Stick. The Heath brothers (madetostick.com) break it down to 7 basic principals for SUCCESs: Simple (noone likes complications) Unexpected (surprise the viewer) Concrete (use sensory language) … Continue reading →

Posted in Theories | Leave a comment