Uploaded: October 28
Viral Elements: Celebrity, Humour
DOVE for men have activated their rugby sponsorship with this funny role reversal clip, where they take two players from each of the home nations, and show them preparing their national stadium in the run up to this November’s Guinness series.
A clever positioning which hasnt gone as far as they could have, but none the less further breaks down the ‘skin cream is for women’ sentiment that they are so desperate to do.
Uploaded: September 4
Viral Elements: Emotion
Guinness USA launch the evolution of their ‘Made Of More’ campaign with this group of friends, with a poignant, yet uplifting touch to this deeply emotional ad.
True friends go the extra mile for each other; “Dedication, loyalty, friendship. The choices we make reveal the true nature of our character”.
Advertiser: Qatar Airways
Uploaded: August 27
Viral Elements: Celebrity
In theory, “Qatar airways make the most of their FC Barcelona sponsorship by featuring Neymar, Messi, Puyol etc”. In reality, “Qatar airways need a new creative agency”.
The underlying play on ‘The Land of FC Barcelona’ is somewhat clever. Seeing superstars having fun is always good, and OK – it did make me smile. But this is no Cannes Lion winning creative. No doubt that it is a nice sponsorship activation, but I can’t stop feeling that it is simply a cross between:
NIKE’s Brazil airport ad:
and Turkish Airways’ Man Utd ad:
>>> This is the second Video Ad Candy ad in a row that suspects copycat. Where have all the creatives gone??
Advertiser: British Airways
Uploaded: July 31
Viral Elements: Celebrity, Epic
Clever ad from BA featuring Bryan Habana vs their latest jumbo jet, to advertise the launch of a new route to South Africa.
My only issue with it is its similarity to Renault’s 2010 “Clio vs Fighter Jet” creative:
Copycat or just coincidence.. I will let you decide.
Uploaded: April 3
Viral Elements: Tongue in cheek humour, catchy tune
“Skinny model? Check. Smug smile? Check. So all you need is the patronising headline. Are you sick of clichés? So are we”
Irish low fat butter producer LowLow have just come out with a beauty of an ad playing on the clichés used time and time again in female focused food brands. Extremely well shot, with a catchy tune; tongue in cheek – mocking brands like SpecialK, Philadelphia, Activia etc
…very happy to be showcasing an Irish brand for the first time on VideoAdCandy.com !
Uploaded: March 8
Viral Elements: Humour, Random, inquisitive
As most of you are probably aware, a couple of years ago YouTube launched their TrueView InStream ad format, where users have the option of skipping their preroll after 5 seconds. With the enormous reach and strategic importance of the YouTube platform to campaigns, this has lead to advertisers cutting video ads specifically for this format.
The challenge: Hook your audience in 5 seconds (before they can skip!)
Up to today, I felt the best example of this was Turkish Airlines shameless use of their celebrity front men Lionel Messi and Kobe Bryant (link). However, today I was hooked (line and sinker!) by Pringles’ “Fan vs Flavour” ad:
Having researched, I have seen that this is a slightly different cut than their TV creative, which is (a) slower to start and (b) mentions the brand early.
My gut says that a mention of a brand would have viewers immediately reaching for the “skip”, but I will reserve judgement until I see some more examples. Either way, it will be interesting to see how this trend develops!
Uploaded: February 28
Viral Elements: Humour, Cute, Music
Three have cleverly hooked their latest internet deal to a classic data-eating-tastic video for a shetland pony moonwalking around the island. A shetland pony moonwalking around the island… need I say more?
The #hashtag call to action is a perfect social kick to extend the reach of the campaign. But the overall message is a clever one > a shetland pony in the middle of nowhere: is that a metaphor for their business?
Very nicely done.
Advertiser: Call of Duty
Uploaded: January 22
Viral Elements: Cool, Humour
With this video, the guys at Call of Duty is tackling the biggest issue that their players have today: not having enough time to play Call of Duty!
He will be you – dates, grandma, work, chores… letting you free to take advantage of the upgraded game. The fact that he is ice cool also helps.
Uploaded: February 4
Viral Elements: Celebrity, Humour, Zeitgeist, Feel Good
A nice new playful creative from Kronenbourg 1664 where football legend Eric Cantona recounts the story of hop farmers from a small French village who are treated like English celebrity footballers who drive Lamborghinis, date models and get papped by the press while riding their Massey Ferguson.
Advertiser: O2 Ireland
Uploaded: January 31
Viral Elements: Emotion, Zeitgeist, Optimism
O2 Ireland have followed up last year’s light hearted “kick about” campaign with an ad that brings the adrenaline filled focus of an international fly half at the magic moment of a kick at goal. Playing on this moment of haunting silence, Johnny Sexton is suddenly snapped into reality – standing in the Aviva stadium surrounded by passionate Irish rugby supporters. The message: we all have our part to play.
Released on the week of Ireland’s first 6 nations game, it has kick started this incurable optimist’s nerves for this Saturdays big game.