Uploaded: April 3
Viral Elements: Tongue in cheek humour, catchy tune
“Skinny model? Check. Smug smile? Check. So all you need is the patronising headline. Are you sick of clichés? So are we”
Irish low fat butter producer LowLow have just come out with a beauty of an ad playing on the clichés used time and time again in female focused food brands. Extremely well shot, with a catchy tune; tongue in cheek – mocking brands like SpecialK, Philadelphia, Activia etc
…very happy to be showcasing an Irish brand for the first time on VideoAdCandy.com !
Uploaded: March 8
Viral Elements: Humour, Random, inquisitive
As most of you are probably aware, a couple of years ago YouTube launched their TrueView InStream ad format, where users have the option of skipping their preroll after 5 seconds. With the enormous reach and strategic importance of the YouTube platform to campaigns, this has lead to advertisers cutting video ads specifically for this format.
The challenge: Hook your audience in 5 seconds (before they can skip!)
Up to today, I felt the best example of this was Turkish Airlines shameless use of their celebrity front men Lionel Messi and Kobe Bryant (link). However, today I was hooked (line and sinker!) by Pringles’ “Fan vs Flavour” ad:
Having researched, I have seen that this is a slightly different cut than their TV creative, which is (a) slower to start and (b) mentions the brand early.
My gut says that a mention of a brand would have viewers immediately reaching for the “skip”, but I will reserve judgement until I see some more examples. Either way, it will be interesting to see how this trend develops!
Uploaded: February 28
Viral Elements: Humour, Cute, Music
Three have cleverly hooked their latest internet deal to a classic data-eating-tastic video for a shetland pony moonwalking around the island. A shetland pony moonwalking around the island… need I say more?
The #hashtag call to action is a perfect social kick to extend the reach of the campaign. But the overall message is a clever one > a shetland pony in the middle of nowhere: is that a metaphor for their business?
Very nicely done.
Advertiser: Call of Duty
Uploaded: January 22
Viral Elements: Cool, Humour
With this video, the guys at Call of Duty is tackling the biggest issue that their players have today: not having enough time to play Call of Duty!
He will be you – dates, grandma, work, chores… letting you free to take advantage of the upgraded game. The fact that he is ice cool also helps.
Uploaded: February 4
Viral Elements: Celebrity, Humour, Zeitgeist, Feel Good
A nice new playful creative from Kronenbourg 1664 where football legend Eric Cantona recounts the story of hop farmers from a small French village who are treated like English celebrity footballers who drive Lamborghinis, date models and get papped by the press while riding their Massey Ferguson.
Advertiser: O2 Ireland
Uploaded: January 31
Viral Elements: Emotion, Zeitgeist, Optimism
O2 Ireland have followed up last year’s light hearted “kick about” campaign with an ad that brings the adrenaline filled focus of an international fly half at the magic moment of a kick at goal. Playing on this moment of haunting silence, Johnny Sexton is suddenly snapped into reality – standing in the Aviva stadium surrounded by passionate Irish rugby supporters. The message: we all have our part to play.
Released on the week of Ireland’s first 6 nations game, it has kick started this incurable optimist’s nerves for this Saturdays big game.
Advertiser: John Lewis
Uploaded: September 14
Viral Elements: Emotion, Nostalgia
In one of my earliest posts, I showcased John Lewis’ Christmas cracker, which now has 4.2 million views. Well, today, they have followed up with this great emotional, nostalgia filled ad that showcases a split-screen of a girl in the 40s and a 00s guy.. and how relationships, entertainment and falling in love hasnt changed much in 70 years.
The tag line of “Whats Important Doesn’t Change” is a nice pull back to their brand values… and just as the logo flashes, you get all warm ‘n fuzzy.
Score for the brand: heart 1 , head 0.
Apologies for the lack of posts, but I am back with a bang following my holidays…
This nice ad from Walmart showcases their (not so famous) steak meat in the (genuinely famous) Golden Ox steakhouse in Kansas City. Unsuspecting customers were given Walmart’s produce, while expecting the Golden Ox’s best…. with surprising results.
A very clever way to demonstrate their quality, taking Supervalu’s “taste test” to the next level.
Advertiser: DC Shoes
Uploaded: July 9
Viral Elements: Adrenaline, Adrenaline, Adrenaline
Another mind melting Gymkhana video from DC Shoes. It is louder, faster and more amazing then ever. DC Shoes have progressed the massively successful Gymkhana series to have the iconic backdrop of San Francisco which has really multiplied the effect. Previous Gymkhanas took place in faceless car parks, which were still awe inspiring, however with Ken Block now zipping through streets we all know, brings something fresh.
They have also obviously listened to the YouTube comments, where the only thing it was missing is an epic 80′s number in the background, and guess what.. they have added one at the end.
Blatant brand pushes at the end are also a new addition. It will be interesting to see if sales spike as a result. With 3.7M views in 24 hours, id say they might somehow…
Advertiser: NAB (Australian Bank)
Uploaded: June 17
Viral Elements: Humour, Empathy
To launch NAB’s “honest” credit cards, they have released this hidden camera styled ad where unsuspecting shoppers are ambushed with accolades having handed in a pair of “lost” sunglasses.
One of the things that I find most interesting about this clip is the top comment, which reads “good ad. pity they are all actors.” This immediately changed my mind about the ad. Importantly, I have no idea if the stars are actors or not… but I guess that is the power of social!