Advertiser: Powerade
Uploaded: APril 1, 2014
Viral Elements: Emotion, Zeitgeist

Regular readers of Video Ad Candy will know that I feel strongly that successful marketers identify where they have the opportunity and permission to connect emotionally with their audience and build their comms strategy from there. To convert attention into long-term brand value, your creative must provide an experience that provides an emotional impact.

Powerade released “Nico’s Story” before this year’s world cup and demonstrated this theory to perfection.

“There’s Power In Every Story”