Author Archives: briain

Advertiser: Young Director Awards Uploaded: March 5, 2010 Viral Elements: Twist, Humour An online ad for the Young Director Awards, this creative perfectly turns an everyday situation into a hilarious campaign tied message with a beautifully simple twist.

Advertiser: Powerade Uploaded: April 23, 2015 Viral Elements: Zeitgeist, Humour You must have been living on Mars to have missed the #MayPac fight this weekend, and Footlocker knew this. Taking advantage of the whirlwind media interest, Footlocker released this feelgood … Continue reading →

Advertiser: Powerade Uploaded: APril 1, 2014 Viral Elements: Emotion, Zeitgeist Regular readers of Video Ad Candy will know that I feel strongly that successful marketers identify where they have the opportunity and permission to connect emotionally with their audience and … Continue reading →

Advertiser: Thousand Dollar shave Society Uploaded: September 18, 2014 Viral Elements: Building on a Viral, Humour A clear piss-take on Million Dollar Shave Club, this ‘society’ is aimed at thee kind of gentleman that doesnt bother with “clubs from a … Continue reading →

Advertiser: IKEA Uploaded: September 3, 2014 Viral Elements: Humour, pop culture IKEA knew early that they were onto a winner with this wonderfully tongue in cheek piss take on a classic Apple advert. “Experience the power of a bookbook.” – … Continue reading →

Advertiser: Honey Maid Uploaded: March 10 & April 3 Viral Elements: Zeitgeit When Honey Maid launched their “This is wholesome” campaign in March with a video that celebrated family, no matter what shape they come in, the trolls came out … Continue reading →

Advertiser: Dove Uploaded: October 28 Viral Elements: Celebrity, Humour DOVE for men have activated their rugby sponsorship with this funny role reversal clip, where they take two players from each of the home nations, and show them preparing their national … Continue reading →

Advertiser: Guinness Uploaded: September 4 Viral Elements: Emotion Guinness USA launch the evolution of their ‘Made Of More’ campaign with this group of friends, with a poignant, yet uplifting touch to this deeply emotional ad. True friends go the extra … Continue reading →

Advertiser: Qatar Airways Uploaded: August 27 Viral Elements: Celebrity In theory, “Qatar airways make the most of their FC Barcelona sponsorship by featuring Neymar, Messi, Puyol etc”. In reality, “Qatar airways need a new creative agency”. The underlying play on … Continue reading →