Author Archives: briain

Advertiser: LowLow Uploaded: April 3 Viral Elements: Tongue in cheek humour, catchy tune “Skinny model? Check. Smug smile? Check. So all you need is the patronising headline. Are you sick of clichés? So are we” Irish low fat butter producer … Continue reading →

Advertiser: Pringles Uploaded: March 8 Viral Elements: Humour, Random, inquisitive  As most of you are probably aware, a couple of years ago YouTube launched their TrueView InStream ad format, where users have the option of skipping their preroll after 5 seconds. … Continue reading →

Advertiser: Three Uploaded: February 28 Viral Elements: Humour, Cute, Music Three have cleverly hooked their latest internet deal to a classic data-eating-tastic video for a shetland pony moonwalking around the island. A shetland pony moonwalking around the island… need I … Continue reading →

Advertiser: Call of Duty Uploaded: January 22 Viral Elements: Cool, Humour With this video, the guys at Call of Duty is tackling the biggest issue that their players have today: not having enough time to play Call of Duty! He … Continue reading →

Advertiser: Kronenbourg Uploaded: February 4 Viral Elements: Celebrity, Humour, Zeitgeist, Feel Good  A nice new playful creative from Kronenbourg 1664 where football legend Eric Cantona recounts the story of hop farmers from a small French village who are treated like English … Continue reading →

Advertiser: O2 Ireland Uploaded: January 31 Viral Elements: Emotion, Zeitgeist, Optimism O2 Ireland have followed up last year’s light hearted “kick about” campaign with an ad that brings the adrenaline filled focus of an international fly half at the magic … Continue reading →

Advertiser: John Lewis  Uploaded: September 14 Viral Elements: Emotion, Nostalgia In one of my earliest posts, I showcased John Lewis’ Christmas cracker, which now has 4.2 million views. Well, today, they have followed up with this great emotional, nostalgia filled … Continue reading →

Apologies for the lack of posts, but I am back with a bang following my holidays… This nice ad from Walmart showcases their (not so famous) steak meat in the (genuinely famous) Golden Ox steakhouse in Kansas City. Unsuspecting customers were … Continue reading →

Advertiser: DC Shoes  Uploaded: July 9 Viral Elements: Adrenaline, Adrenaline, Adrenaline Another mind melting Gymkhana video from DC Shoes. It is louder, faster and more amazing then ever. DC Shoes have progressed the massively successful Gymkhana series to have the iconic backdrop of … Continue reading →