Advertiser: Qatar Airways
Uploaded: August 27
Viral Elements: Celebrity

In theory, “Qatar airways make the most of their FC Barcelona sponsorship by featuring Neymar, Messi, Puyol etc”. In reality, “Qatar airways need a new creative agency”.

The underlying play on ‘The Land of FC Barcelona’ is somewhat clever. Seeing superstars having fun is always good, and OK – it did make me smile. But this is no Cannes Lion winning creative. No doubt that it is a nice sponsorship activation, but I can’t stop feeling that it is simply a cross between:

NIKE’s Brazil airport ad:

and Turkish Airways’ Man Utd ad:

>>> This is the second Video Ad Candy ad in a row that suspects copycat. Where have all the creatives gone??