Advertiser: NAB (Australian Bank) 
Uploaded: June 17
Viral Elements: Humour, Empathy

To launch NAB’s “honest” credit cards, they have released this hidden camera styled ad where unsuspecting shoppers are ambushed with accolades having handed in a pair of “lost” sunglasses.

One of the things that I find most interesting about this clip is the top comment, which reads “good ad. pity they are all actors.” This immediately changed my mind about the ad. Importantly, I have no idea if the stars are actors or not… but I guess that is the power of social!