Hi and welcome to Video Ad Candy!
I Have A Question: Can you name your favourite 5 text adverts?
If you think about it, given that there are 8 ads on every search results page, and you might make 10 searches per day – you see on average 80-ish ads every day.
Can you remember a single one?!
Now, how many video ads can you recall?
If a picture paints a thousand words, video must paint millions. The ability that sight sound and motion gives advertisers in being able to communicate effectively within seconds is something that should not be discounted.
In the last 2 years, advertisers have begun to realise that they can combine the effectiveness of video with the reach of online and have a huge impact with a minimal investment. All you need is a concept! Are you ready to be the next OraBrush?
Please comment/share, I would love to hear from you!