Advertiser: Three
Uploaded: February 28
Viral Elements: Humour, Cute, Music

Three have cleverly hooked their latest internet deal to a classic data-eating-tastic video for a shetland pony moonwalking around the island. A shetland pony moonwalking around the island… need I say more?

The #hashtag call to action is a perfect social kick to extend the reach of the campaign. But the overall message is a clever one > a shetland pony in the middle of nowhere: is that a metaphor for their business?

Very nicely done.