Advertiser: John Lewis
Uploaded: Nov 11, 2011
Viral Elements: Nostalgia, Humour, Cute, Poignant Music, feel-good effect.

Although this ad is widely known at this stage, I cant resist featuring it as one of the best Christmas ad ever created.

This heartstring-tugging Christmas ad plays on childhood memories of impatiently awaiting Christmas morning. The typical family scene, contains subtle humour within the little boy’s agony that Christmas seems an eternity away; a feeling we all endured during the festive season at childhood.

A beautiful piano based version of The Smiths’ “Please Please Please”, performed by Slow Moving Millie works brilliantly in the background, with its relevant lyrics and somber tones. It has a profound effect on the mood of the ad.

Ending with a feel-good twist, the “For gifts you can’t wait to give” tagline captures the audience’s hearts while perfectly executing a basic marketing principle of calling to action.

A great ad.