Advertiser: O2 Ireland
Uploaded: January 31
Viral Elements: Emotion, Zeitgeist, Optimism

O2 Ireland have followed up last year’s light hearted “kick about” campaign with an ad that brings the adrenaline filled focus of an international fly half at the magic moment of a kick at goal. Playing on this moment of haunting silence, Johnny Sexton is suddenly snapped into reality – standing in the Aviva stadium surrounded by passionate Irish rugby supporters. The message: we all have our part to play.

Released on the week of Ireland’s first 6 nations game, it has kick started this incurable optimist’s nerves for this Saturdays big game.