Advertiser: John Lewis 
Uploaded: September 14
Viral Elements: Emotion, Nostalgia

In one of my earliest posts, I showcased John Lewis’ Christmas cracker, which now has 4.2 million views. Well, today, they have followed up with this great emotional, nostalgia filled ad that showcases a split-screen of a girl in the 40s and a 00s guy.. and how relationships, entertainment and falling in love hasnt changed much in 70 years.

The tag line of “Whats Important Doesn’t Change” is a nice pull back to their brand values… and just as the logo flashes, you get all warm ‘n fuzzy.

Score for the brand: heart 1 , head 0.