After the Christmas hiatus (and a few WordPress issues!) I am back to blog in 2012.
Advertiser: VW
Uploaded: Jan 18, 2012
Viral Elements: Humour, unexpectedness, dogs (everyone loves a dog clip!) and previous viral kudos.
VW are back in 2012 with “The Bark Side”. A weird, funny, fascinating and ultimately entertaining clip of a group of dogs barking the Starwars theme tune as a teaser to their upcoming campaign kicking off on Feb 2. This is playing on last year’s monster hit “The Force” which took the web by storm following its Superbowl launch; currently over 49 million views!
The Walker dressed greyhound adds humour to peak your interest at the end before the brand messaging: a nice touch from the marketing point of view considering viewer interest is probably waning at the 45ish second mark.
Ultimately, the reason this video has hit 7.3M views already in the 6 days since upload is built on the coat tails of “The Force”. Old Spice are the kings of this, creating 185 follow up videos with “the old spice guy” addressing tweeters questions and requests: a recommended playlist to check out when you are looking to kill some time!
The only thing that I am wondering is: will the campaign live up to the hype? We will see next week!
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