Advertiser: ING Direct, Italy
Uploaded: Feb 2012
Viral Elements: Humour, unexpectedness
Not necessarily a “viral”, but I wanted to note this ad as a really creative outdoor stunt. Leo Burnett ran this campaign in Milan for ING Direct to play on their “word of mouth” campaign. Essentially, they built billboards and banners (even one on the side of a bus!), with live people who conversed and bantered with passers by.
But ultimately is this offline advertisers finally appreciating that engagement rocks?