Advertiser: DollarShaveClub.com
Uploaded: March 2012
Viral Elements: Randomness, Humour, Tongue in cheek, Unexpectedness
A great example of a startup company recognizing the opportunity that viral marketing has for their business…at a relatively tiny cost. A parody of the typically American sales video, Mike the founder, explains what DollarShaveClub.com is while taking swipes at Gillette & co, using a kid to demo, joking about his polio ridden Popop, swiping a machete, making jobs… and of course saves you $$$. Finishing with a rave with a money fight and an employee dressed as a bear.
The modern 20somthing year old has a very short attention span. This is the tactic of classic randomness keeping attention and surprising the user. The Old Spice tactic.
Watch the view numbers rocket.
(thanks to Mono for the tip on this one!)
