Category Archives: Uncategorized

Advertiser: DollarShaveClub.com Uploaded: March 2012 Viral Elements: Randomness, Humour, Tongue in cheek, Unexpectedness A great example of a startup company recognizing the opportunity that viral marketing has for their business…at a relatively tiny cost. A parody of the typically American … Continue reading →

Advertiser: ING Direct, Italy Uploaded: Feb 2012 Viral Elements: Humour, unexpectedness Not necessarily a “viral”, but I wanted to note this ad as a really creative outdoor stunt. Leo Burnett ran this campaign in Milan for ING Direct to play … Continue reading →

Advertiser: Kia USA Uploaded: Aug 25, 2011 Viral Elements: Crazy over the top randomness. This blog is my attempt to discover a blueprint for viral video development and in doing so, I am analysing these elements and trying to spot patterns. … Continue reading →

Advertiser: John Lewis Uploaded: Nov 11, 2011 Viral Elements: Nostalgia, Humour, Cute, Poignant Music, feel-good effect. Although this ad is widely known at this stage, I cant resist featuring it as one of the best Christmas ad ever created. This … Continue reading →

Hi and welcome to Video Ad Candy! I Have A Question: Can you name your favourite 5 text adverts? If you think about it, given that there are 8 ads on every search results page, and you might make 10 … Continue reading →