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video ads | viral videos | guerrilla marketing | online video | video advertising
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The importance of the first 5 seconds
Advertiser: Pringles Uploaded: March 8 Viral Elements: Humour, Random, inquisitive As most of you are probably aware, a couple of years ago YouTube launched their TrueView InStream ad format, where users have the option of skipping their preroll after 5 seconds. … Continue reading
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Three’s Dancing Pony
Advertiser: Three Uploaded: February 28 Viral Elements: Humour, Cute, Music Three have cleverly hooked their latest internet deal to a classic data-eating-tastic video for a shetland pony moonwalking around the island. A shetland pony moonwalking around the island… need I … Continue reading
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The Replacer
Advertiser: Call of Duty Uploaded: January 22 Viral Elements: Cool, Humour With this video, the guys at Call of Duty is tackling the biggest issue that their players have today: not having enough time to play Call of Duty! He … Continue reading
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Kronenbourg – The Farmers of Alsace
Advertiser: Kronenbourg Uploaded: February 4 Viral Elements: Celebrity, Humour, Zeitgeist, Feel Good A nice new playful creative from Kronenbourg 1664 where football legend Eric Cantona recounts the story of hop farmers from a small French village who are treated like English … Continue reading
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O2′s Bring on the green
Advertiser: O2 Ireland Uploaded: January 31 Viral Elements: Emotion, Zeitgeist, Optimism O2 Ireland have followed up last year’s light hearted “kick about” campaign with an ad that brings the adrenaline filled focus of an international fly half at the magic … Continue reading
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John Lewis Do It Again
Advertiser: John Lewis Uploaded: September 14 Viral Elements: Emotion, Nostalgia In one of my earliest posts, I showcased John Lewis’ Christmas cracker, which now has 4.2 million views. Well, today, they have followed up with this great emotional, nostalgia filled … Continue reading
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Walmart SteakOver!
Apologies for the lack of posts, but I am back with a bang following my holidays… This nice ad from Walmart showcases their (not so famous) steak meat in the (genuinely famous) Golden Ox steakhouse in Kansas City. Unsuspecting customers were … Continue reading
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DC Shoes: Gymkhana Five
Advertiser: DC Shoes Uploaded: July 9 Viral Elements: Adrenaline, Adrenaline, Adrenaline Another mind melting Gymkhana video from DC Shoes. It is louder, faster and more amazing then ever. DC Shoes have progressed the massively successful Gymkhana series to have the iconic backdrop of … Continue reading
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Power in the Cat-Toast
Advertiser: Flying Horse Uploaded: April 10 Viral Elements: Weird, Humour, Suspense Ogilvy developed this ad to launch Brazil’s newest energy drink, Flying Horse. The creepy, suspense driven opening is cut through with the blunt comedy of the character dropping his … Continue reading
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P&G pulls the heart strings
Advertiser: P&G Uploaded: April 17 Viral Elements: Emotion emotion emotion P&G have created a classic here with the continuation of their “Proud sponsor of mums” campaign. The ad follows the exploits of budding Olympians from their first steps in … Continue reading
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