Author Archives: briain

NAB Honest Credit Cards

Advertiser: NAB (Australian Bank)  Uploaded: June 17 Viral Elements: Humour, Empathy To launch NAB’s “honest” credit cards, they have released this hidden camera styled ad where unsuspecting shoppers are ambushed with accolades having handed in a pair of “lost” sunglasses. One … Continue reading

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Power in the Cat-Toast

Advertiser: Flying Horse  Uploaded: April 10 Viral Elements: Weird, Humour, Suspense Ogilvy developed this ad to launch Brazil’s newest energy drink, Flying Horse. The creepy, suspense driven opening is cut through with the blunt comedy of the character dropping his … Continue reading

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P&G pulls the heart strings

Advertiser: P&G Uploaded: April 17 Viral Elements: Emotion emotion emotion   P&G have created a classic here with the continuation of their “Proud sponsor of mums” campaign. The ad follows the exploits of budding Olympians from their first steps in … Continue reading

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Randomness: The Old Spice Tactic Strikes Again

Advertiser: DollarShaveClub.com Uploaded: March 2012 Viral Elements: Randomness, Humour, Tongue in cheek, Unexpectedness A great example of a startup company recognizing the opportunity that viral marketing has for their business…at a relatively tiny cost. A parody of the typically American … Continue reading

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Outdoor + Engagement Rocks!

Advertiser: ING Direct, Italy Uploaded: Feb 2012 Viral Elements: Humour, unexpectedness Not necessarily a “viral”, but I wanted to note this ad as a really creative outdoor stunt. Leo Burnett ran this campaign in Milan for ING Direct to play … Continue reading

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When you have a winner, build on it.

After the Christmas hiatus (and a few WordPress issues!) I am back to blog in 2012. Advertiser: VW Uploaded: Jan 18, 2012 Viral Elements: Humour, unexpectedness, dogs (everyone loves a dog clip!) and previous viral kudos. VW are back in … Continue reading

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Is crazy all you need?

Advertiser: Kia USA Uploaded: Aug 25, 2011 Viral Elements: Crazy over the top randomness. This blog is my attempt to discover a blueprint for viral video development and in doing so, I am analysing these elements and trying to spot patterns. … Continue reading

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John Lewis’ Christmas 2011

Advertiser: John Lewis Uploaded: Nov 11, 2011 Viral Elements: Nostalgia, Humour, Cute, Poignant Music, feel-good effect. Although this ad is widely known at this stage, I cant resist featuring it as one of the best Christmas ad ever created. This … Continue reading

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Nando’s Last Dictator Standing

Advertiser: Nando’s Uploaded: Nov 24, 2011 Viral elements: humour, current events, tongue in cheek, controversy. This commercial hits a funny nerve by tapping into the spirit of our times. Zimbabwe’s President Mugabe, reflects on the fun times had with the … Continue reading

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Made To Stick

Theory: “SUCCESs” What Is The Recipe For Success? …Its All About Making The Message Stick. The Heath brothers (madetostick.com) break it down to 7 basic principals for SUCCESs: Simple (noone likes complications) Unexpected (surprise the viewer) Concrete (use sensory language) … Continue reading

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